Generative engine optimization (GEO)
Search AI decides who gets chosen.
We help your business stand out in AI discovery, from the first question to the final decision.
Why it matters now
Many searches now open with an AI answer.
For many searches, people read an AI summary before any link. Others ask ChatGPT, Gemini or Perplexity directly.
When the answer appears, fewer people click.
Without a summary, people click through nearly twice as often. The answer itself now shapes how they see your business.
What GEO is
GEO, generative engine optimization
GEO improves how AI tools find, understand and describe your business.
- Where it applies
- Every AI tool your customers ask, from Google to ChatGPT.
- How it fits
- Built on good SEO, never instead of it.
- Who it is for
- Any business whose customers research before they choose.
What working with Glowtice gives you
We turn an unknown into a plan, and the plan into visible improvements.
See how AI presents you.
A plain language assessment
Whether you are mentioned, how accurately you are described and who appears instead.
Know what to do first.
A prioritised plan
The improvements that matter most for your goals, in order.
Be presented at your best.
Improvements, made and documented
Clearer, more accurate information about your business, by us or alongside your team.
See what is changing.
Regular progress reviews
How answers develop across the tools that matter to you, and what to do next.
Start with an assessment, ongoing work, or both. We recommend a scope once we know your situation.
Discuss your goalsWhy Glowtice
What you can hold us to.
We start with your business.
Your customers, market and goals decide what we look at first.
Our advice is built on evidence.
Every priority we set comes from how AI tools actually present you and your market.
You always know where you stand.
Findings come in plain language, with the reasoning, so you can decide quickly.
Strategy and execution, together.
We set the strategy and do the work, so recommendations become real improvements.
Questions
Is GEO relevant to my business?
Yes, if your customers research before they choose. That covers local services, B2B, SaaS, startups and established firms.
Does GEO replace SEO?
No. GEO builds on SEO. Google says its usual SEO best practices still apply to its AI features.
Which AI tools do you look at?
ChatGPT, Google’s AI experiences, Gemini, Perplexity and Microsoft Copilot, prioritised by where your customers actually look.
What results can we expect?
A clearer, more accurate presence in the AI tools your customers use, with regular reviews of progress.
How long does it take to see changes?
Quick fixes, like correcting your own website, come first. AI platforms update at their own pace, and we set clear expectations after the assessment.
Do we need a new website?
No. GEO works with your current website. If your site is holding you back, we’ll tell you and can fix it.
How do we get started?
With a conversation about your goals. We then recommend a scope and a price. Most engagements start with an assessment.
Being found is the beginning.Being chosen is the goal.
Tell us your goals. We’ll show you where AI discovery matters for your business.
Discuss your goals